Top Tips for Optimizing Your Pizzeria’s Online Ordering Experience for Customers

Your hungry customers want your delicious pizza—but first they need an online ordering experience that’s easy and convenient. To maximize your revenue opportunity, you should be offering multiple channels for customers to purchase from. This includes both online ordering from your website and a branded mobile ordering app. Here are some ways you can use your restaurant online ordering software to improve the customer experience and increase pizza sales.

Ensure a Consistent Brand Experience

You need to make it as easy and familiar as possible for customers to order from you. Customers should experience the same brand elements and user interface, across all ordering channels. You need to provide a seamless ordering experience regardless if it’s in-store, your website, or mobile app.  The goal is to provide a familiar, easy, and reliable experience that customers will want to repeat.  Moreover, a survey by AlixPartners showed that 71% of the people who order delivery would prefer to receive it directly from the restaurant, rather than from a third-party delivery service such as GrubHub or DoorDash, which makes having a consistent brand experience that much more important in your mobile and online ordering solution.

Integrate Online & Mobile App Ordering With Your Point of Sale (POS) System

Your restaurant online ordering software should integrate seamlessly with your point of sale system. By doing so, you can minimize order errors and improve the customer experience. Any orders from your website and mobile ordering app platforms will be sent directly to the POS. They are added to the prep queue alongside in-house orders so the kitchen staff can begin fulfilling them. This seamless integration ensures your pizzeria can fulfill all orders on-time and nothing is dropped or missed.

Busy, noisy environments and paper tickets make it easy for orders to be misheard or misread. Mobile and online ordering eliminates this issue by allowing customers to enter their orders directly.  This positions you to deliver prompt and accurate orders, which increases customer satisfaction and fosters loyalty.

Sync In-Store and Online Menus

Restaurant online ordering software should integrate with your POS for central menu configuration. This ensures your in-house and digital offerings are consistent. With this feature, you can make menu changes on your POS and apply them in real-time across all ordering platforms to ensure the most up-to-date menu is available to your customers. As you may already know, one of the worst customer experiences is placing an online order only to find out that selection is no longer available.

Make it Easy to Reorder Their Favorite Pizzas

The more convenient ordering processes are, the more likely you’ll retain customers—that goes for reorders, too. You can achieve this with online ordering software in a number of ways:

• Offer multiple login options. Allow for a single login on your website and mobile app. Some restaurant POS systems allow customers to login with their Facebook account which avoids creating another username and password. Take advantage of the options that make it easy to login. Also include the option to order as a guest. This encourages orders from those who aren’t comfortable creating an account or linking their Facebook account to your online ordering system.
• Make setting up a customer profile easy by offering the ability to save multiple delivery addresses or payment methods.
• Allow customers to save preferences using past or frequent orders so reorders can be placed with just a few simple clicks.
• Allow customers to place future orders. Give them the convenience of ordering their pies anytime and schedule delivery or pickup when they want it.

Serve Up Better Pizzeria Experiences With Mobile App & Online Ordering Options

The success of your pizzeria depends on whether or not you can meet customer demands and expectations. Online and mobile ordering is one of the biggest customer demands for pizzerias. Leveraging the right online ordering software allows you to not just meet these demands, but exceed them.

HungerRush offers a complete restaurant point of sale solution that’s hand-tailored to the pizza industry and built with your needs in mind.   to learn more about how we can help you create the online ordering experiences that will keep your customers coming back time and again.