Case Study

Piezoni's Differentiates From Others with Fresh Ingredients and an Integrated POS Solution Piezoni's is a 20-restaurant chain with stores in Rhode Island and Massachusetts that serves pizza, sandwiches, salads and pasta. Owner Victor Martinez and business partner Joe Ferreira source all natural and fresh ingredients for their pizzas and other dishes including California tomatoes, Wisconsin cheeses and non-GMO flours. Customers have responded to the differentiated menu offerings and customer surveys show that Piezoni's is well respected for having fresh, healthy ingredients. Challenge Piezoni's got its start in 1996 under the name Pepperoni's. In the mid-2000s as the number of locations grew, the owners began to explore franchising and changed the name to Piezoni's to help ease the trademark process. As Piezoni's grew to over 10 stores, Victor feared that that customers were starting to think of Piezoni's as just another pizza chain like Domino's or Pizza Hut. Broadcasting the message about items made with fresh ingredients everyday has helped Piezoni's stave off those comparisons and carve out uniqueness in a crowded market. Victor also saw that the big chains were embracing technology and adopting new sales tactics at a rapid pace. By early 2013, it was clear that a movement to online ordering was in full swing. Large brands across the country were also implementing loyalty programs to create customer stickiness and encourage repeat purchases. If Piezoni's was going to keep growing at a steady rate, Victor needed both options to help him get there. Customer Piezoni's Challenge Keep up with the technology used by larger pizza chains, while protecting a differentiated brand built on healthy, fresh ingredients. Results Piezoni's responded to changing buyer preferences by implementing online ordering and a customer loyalty program, helping his stores' sales maintain an upward growth trajectory. Case Study hungerrush.com

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