Case Study

Case Study Summary Implementing online ordering and introducing a customer loyalty program has been highly successful for Piezoni's business. In the beginning, some of Victor's team was skeptical, but once they began looking at sales data and customer conversion metrics, it was obvious that the programs were having a positive impact. While Victor was pleased that online ordering caused his reliance on phone ordering to drop, the biggest benefit was growth in check size. He found that people tend to order more items when they have time to browse through the online menu instead of feeling rushed when ordering by phone. "Since implementing online ordering, our average check size has increase by $3.50 as compared to orders we take over the phone," says Victor. The results of Piezoni's rewards program speak for itself. The adoption rate is over 45% and loyalty rewards are Piezoni's primary source of coupon redemption. Return on customer visits is also astounding. "Most customers visit our restaurants slightly less than twice per month. However, members of our Loyalty program visit four times per month – double the rate of non-members," added Victor. "I don't see how a business can survive these days without a rewards program. It's like not having a website." Request a Demo HungerRush helps restaurants compete in the toughest business on earth. Options are abundant. Loyalty is hard to get. And preferences are changing fast. Our integrated restaurant management system helps you master operational efficiency, create awesome guest experiences with ease, and squeeze customer data for every last drop of insight. All so you can focus on doing what you love: serving great food. hungerrush.com © 2020 HungerRush, LLC. All rights reserved. HungerRush, HungerRush logo, HungerRush product and technology names are trademarks or registered trademarks of HungerRush, LLC. Other product names and logos referenced herein are trademarks or registered trademarks of their respective companies.

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