Case Study

Hometown Pizza and Grill Leverages the HungerRush ® POS System to Increase Sales and Improve Staff Accountability Rockmart, Georgia may be a small town, but Hometown Pizza and Grill proves that being in a small town don't necessarily mean you have to settle for low pizza sales. In the town of 4,400 people, Hometown Pizza and Grill serves over 500 customers each day and delivers 150 orders to locations within a 15-mile radius. Owner Rick Smith understands how to cultivate loyal customers and build a following. Even with the store's phenomenal growth, Rick still sticks with tradition. Every Tuesday, Hometown Pizza and Grill fills the restaurant as he invites regulars to test their knowledge with an in-store trivia contest and an opportunity to win Hometown Pizza and Grill gi cards. Challenge While Hometown Pizza and Grill has been wildly successful, Rick is not one to rest on his laurels. He knows that even in a small town, new entrants can quickly chip away established businesses. As big chains moved in, Rick looked for ways to evolve and standout. His research showed that customers are wanting to order online, even though Rick was processing more orders by phone than ever before. "We knew our capacity for taking call-in orders was maxed out. We had staff on the phone constantly, and people were commenting on our Facebook page that they were trying to call us but could not get through," says Rick. Customer Hometown Pizza and Grill Challenge Provide comprehensive business transparency with real-time reporting. Integrate online ordering capability to grow sales and reach new customers. Results Hometown Pizza and Grill implemented the HungerRush POS system with integrated online ordering to acquire new sales. The system's built-in reporting module provides improved reporting and staff accountability. Case Study hungerrush.com

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