Case Study

C A S E S T U D Y wake of the pandemic, franchisees started coming to him frequently discussing labor shortages. Stores were understaffed, leading to slower service, missed calls, and customer walkouts during peak times. "We were really struggling to hire labor. Franchisees were saying, 'I can't find people to come into my store. Is there anything you can do to help?'" Aaron knew he had to find ways to reduce his franchisees' reliance on labor without sacrificing customer experience. Luckily, there was a giant leak in the bucket that, if Aaron could solve it, would reduce the labor burden significantly and become a net-positive on the customer experience: phone orders. Employees were overworked due to stores being understaffed. They were stressed, overwhelmed, and rushed. Leaving the pizza line to answer phones was a huge burden for employees. Naturally, this harmed the experience for customers as well. Aaron had to get Jet's Pizza employees off the phones. The Solution Funnel call-in orders away from staff, toward AI-powered phone and text ordering Aaron reached out about HungerRush OrderAI, one of the first AI-powered voice and text ordering platforms built specifically for restaurants. "The first time that I used HungerRush OrderAI Text, I could just feel it viscerally that this was a great product. People spend their whole lives in a texting ecosystem, and now we can give them an experience they're really familiar with." HungerRush OrderAI makes it so that customers don't have to follow a rigid prompt or use structured language to place an order. They can simply text the restaurant's phone number or speak to the phone bot like they would a friend. "The HungerRush OrderAI engine is smart enough to understand how people talk. It can ignore the words that it doesn't need to create a well-formed order, look at our menu, and match it all up. And the order comes back to the customer in a way that you can just basically say, yeah, that's what I want." "We had to find a way to use technology to get people off the phones and back into the fun part of the job, making the pizzas— because people were not banging on our door for a job answering phones." 20% of text ordering customers place 2+ orders per month [ 2M+ completed text orders in 2022 [

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