1 RushReport: The 2023 Restaurant Consumer Experience Report
The turbulence of the pandemic era created significant changes in
consumer and diners' behaviors and preferences. Though restaurant
operators can oen intuitively sense these new developments, quantifiable
data validating our ideas of the new normal is sparse. As the demands on
restaurant brands become more grueling, precise and reliable data on how
customers make dining decisions can help leaders and operators steer
their teams towards more sustainable and profitable business decisions—
especially in light of future economic challenges and downturns.
The RushReport is a data-driven review and reflection of these changes,
developed from a representative survey of 1,000 adults in the United
States. Through this research, we identified emerging trends on consumer
spending, food decision making, takeout vs dine-in, and even major shis
in preferences by age (the most important of which are noted in a section
dedicated to younger customer trends).
Our mission with The RushReport is to blend empirical
research with wisdom and insight from some of the
industry's most respected experts so that restaurant
leaders and operators can lead smartly and efficiently
into the next era of restaurant growth.
