01.22
The underutilized strategy
for increasing restaurant
margins isn't to raise prices
and potentially alienate
customers-it's using
your Point of Sale (POS)
system strategically.
Getting customers to order from you
directly (instead of third-party apps)
Using clever POS design to increase
average ticket value
Staying top-of-mind with customers
to maximize order frequency
we'll show you
how to do that,
including:
Restaurant profit margins are, as you know,
abysmally small. Though some high-efficiency
chains can command more than 15% profit
margins annually, most restaurants are doing well
if they can eke out a modest 6% margin.
For growing restaurant chains, every 0.5% boost
in profit margin has a transformative impact on
the business—like faster new location expansion,
bolder customer experiences, and happier
investors. The list of new opportunities goes
on and on.
Let's dive
into the
strategies.
