01.22
How to Spice Up Your
Restaurant Website
and Drive Revenue
A poorly optimized website is not a great look for any pizzeria.
Most of your customers are used to slick apps and stress-free
ordering from the likes of UberEats and others.
If you want to compete with these apps and get your slice of
the profit, you need to offer customers a similarly optimized
online ordering experience.
First things first: Get the most out of your website.
Put your best foot forward.
Highlighting your bestselling or
signature dishes is a great way to
entice customers to make an order.
Plus, it prevents customers from
feeling overwhelmed, especially
if you have a large menu.
Crisp, drool-worthy copy.
Make sure you're describing
the food in a way that makes
your customers drool. Do this
with short, punchy copy—
you don't need to wax poetic.
Choose a layout that makes
your food look great.
Get some high-quality photos of
your food. Images are powerful—
studies show that content
presented beside images gets
94% more views. That's why every
major pizza company has a photo
of a hand reaching for a slice of
pizza loaded with cheese: It works.
Notice the great use of high-quality images paired with snappy, to-the-point copy. Source: Pizza Hut
56
%
of customers want to place
orders on your restaurant's website,
but only 45% of restaurants provide
this option. Your goal should be to
bridge this gap with a website
that offers a painless
order experience.
If the order experience isn't seamless, customers will turn to what is:
third-party apps that take 30% of your total order value.
If you're not digitally inclined, implementing all that might sound like
a chore. But we're here to help, every step of the way.
Check out our online ordering demo and we'll show you how to cra
a professional website that offers a seamless ordering experience.
