2
Consumer behaviors evolved during the pandemic,
accelerating trends toward digital ordering and off-premises
dining. Text ordering, specifically artificial intelligence (AI)-
based technology, is emerging as the most user-friendly
and streamlined method for both consumers and
restaurants.
Digital ordering adoption skyrocketed in 2020. Digital
Commerce 360 reports that online spending with U.S.
merchants rose 44% in 2020, about three times the
growth recorded in 2019, and there's no indication
that online spending will lose ground.
1
According
to Statista, restaurant online ordering will grow to
nearly $3.2 billion in 2021 and see 12.2% revenue
growth in 2022. Additionally, user penetration will
rise to 40.7% in 2021 and to 185.1 million users by
2025.
2
Faced with this shi in consumer preference,
restaurants are looking for the best way to accept
those orders and provide customer-pleasing experiences.
Through trial and error, the industry has developed a
clearer understanding of the pros and cons of each digital
ordering option.
The Phenomenal
Growth of Digital
Ordering
1
https://www.digitalcommerce360.com/article/us-ecommerce-sales/
2
https://www.statista.com/outlook/dmo/eservices/online-food-delivery/united-states
2
