Case Study

How Pizaro's Delivers Deluxe Restaurant Marketing Case Study

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DATA IS YOUR BEST FRIEND "Third-party delivery apps kept Pizaro's in the dark about their customers' preferences and habits—cutting them off from Pizaro's biggest fans. With their own digital ordering system, Pizaro's was able to gather useful information about customers in order to provide stellar, personalized dining experiences. " BUILDING CUSTOMER LOYALTY Word-of-mouth used to be king for Pizaro's, but now, social media wears the crown. Today, 75% of Pizaro's business comes through social channels. The rest of their customers find them via food delivery networks, local publications and other channels. Said the CMO... "Email marketing has got to be conversational. Something people look forward to, not something they purge out of their email come January." 30 % Here, Nicole Bean, Pizaro's CEO, shares the secret sauce behind their remarkable rise to the upper crust of pizza chains, and how your business can too. My mission is to stop people going to Domino's and Pizza Hut. They make people feel guilty a er eating. A good pizza should make you feel happy. - Nicole Bean, CEO, Pizaro's Pizza Average ticket a er impementing new marketing strategies — beating the $30.62 industry-average $ 45 + What you can potentially save from kicking third-party apps to the curb Do what you do best. Pizaro's specializes in Neapolitan-style pizza, and initially, those are the only kind of pies you'd find on their menu. A simple menu combined with simple, easy ordering enabled them to master their culinary niche. Let your guests guide you. Thinking about expanding your menu? Do what Pizaro's did, master your specialty, build your reputation, listen to what your customers are asking for, and slowly adapt your menu accordingly. Know when it's time to evolve. Pizaro's didn't initially have a dedicated phone line for orders—but necessity is the mother of invention. The family business started taking phone orders, and it got them through a summer-time dip in business. START WITH THE FUNDAMENTALS. 60 % of Pizaro's profits now come from online orders. Pizaro's Pizza started as a small, family-owned business. Now they're one of Houston's most popular restaurants—with plenty of awards on the walls to prove it. " " " TAKE CONTROL OF ONLINE ORDERING The Pizaro's team realized that they were losing up to 30% in profit to third-party apps and services, and they decided that enough was enough. HungerRush enabled Pizaro's to stand toe-to-toe with the big chains by helping them implement their very-own, in-house online ordering system. Said the CMO... During COVID, the Doordash site crashed during our busiest hours. [They] didn't even contact us to explain about the crash—we heard about it from the drivers. " 75 % of Pizaro's business now comes from social media. TOP TIPS FROM THE CMO: LEVERAGING DATA TURNING CASUAL CUSTOMERS INTO REGULARS: A simple phone number or email are critical tools in helping you communicate and nurture relationships with customers. PERSONALIZE THE EXPERIENCE: A loyalty program powered by data from your POS system can help you send personalized discounts, promos, and special offers to customers based on their preferences. IDENTIFY TRENDS: Owning and actively analyzing your pizzeria's data puts you in the driver's seat so you can deliver the best products and experience—and grow your business. READY TO LEVEL UP YOUR BUSINESS? HungerRush is made up of restaurateurs who know the ins and outs of both sides of the business. We know how critical reliable marketing is for your restaurant, and that's why we developed our all-in-one, cloud-based POS system. It's designed to help you gain actionable insight into customers and run more efficient operations so you can set a sustainable path towards growth. © 2021 HungerRush. All rights reserved. HungerRush, HungerRush logo, HungerRush product and technology names are trademarks or registered trademarks of HungerRush, LLC. Other product namesand logos referenced herein are trademarks or registered trademarks of their respective companies. G E T M O R E O U T O F YO U R D E L I V E RY B U S I N E S S S C H E D U L E A F R E E C O N S U LTAT I O N TO D AY. 10.21

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