Issue link: https://insights.hungerrush.com/i/1420988
Why Google My Business? Google My Business is oen a customer's first introduction to your brand, and mastering how to leverage your GMB profile is one of the most powerful levers you can pull to automate customer acquisition in your pizzeria's marketing strategy. Your GMB profile should be simple enough to quickly scan without overwhelming information to help potential customers choose your pizza. The old saying "location, location, location" is still relevant—but today, the ideal location is at the top of Google search results. But getting there doesn't happen magically. Savvy companies of all types use Search Engine Optimization, or SEO, to drive their business listing upward not only on a relevant search results page but also on map searches through Google Maps. Fortunately, you don't have to become an SEO expert to cra a successful GMB profile that will help you stand out in the highly competitive pizza industry. At the very basic level, you'll need to convey your brand identity, what you do best, and why you do what you do. Once you use the tools in this toolkit, you'll have a Google My Business profile that's poised to generate new local customers for you, night and day. Google My Business, or GMB, is the information Google uses to deliver search results to people looking for local restaurants. Aer all, as a restaurant operator, you want people to find your restaurant! To get the most out of Google My Business, you need to understand how GMB works as well as how to optimize your restaurant's profile for maximum impact. In this piece, you'll learn tips of the trade: how to set up your profile, some basics about keywords, how to continue momentum, profile upkeep, and even some more advanced tips to extend the equity of the profile and enhance customer experience.