Issue link: https://insights.hungerrush.com/i/1419512
DISCOVERY 1 Identify the top 3 KPIs that you're looking to improve. It's easy to get sidetracked with shiny object syndrome. To keep you laser- focused, call out the core business objectives and related key performance indicators. Example KPIs include: return on investment, average order value, or customer return rate. These KPIs are the non-negotiable filter by which you'll test every potential partner. 2 Check the vendor's track record to confirm their multi-channel digital ordering solution actually increases Average Order Value. Any technology developer can quote generic statistics about online ordering ROI from big research and consulting firms. Battle-tested partners will be able to provide specific case studies from their existing customer base. To support your restaurant enterprise, only those who can demonstrate results precisely should be on your radar. 3 Ensure you will own your customer data. In an industry dominated by third-party partnerships that keep you in the dark about who your customers are, taking ownership of the relationship with your customers is one of the greatest levers you can pull to blow open growth bottlenecks. We strongly suggest making customer data ownership a top priority. 4 Find out how Customer Support is handled. A slow or unresponsive partner, when you're operating dozens or hundreds of locations, can be the difference of hundreds of thousands of dollars in lost revenue. Make sure to get detailed answers on the terms of support, locations of service reps, and guaranteed response times.