Case Study

Crush Taco

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Crush Taco is Growing and Streamlining Operations with the Proper POS Tools When Mo Assi opened Crush Taco in 2016, he did it with vision and purpose. Aer sharpening his culinary skills at various highend steakhouses across the Dallas, TX area, plus serving stints in regional steakhouses across the US, Mo was ready to step out on his own. Aer 15 years, Mo was ready to build his own brand with eyes on national expansion. Crush Taco is a fast casual concept based on contemporary cuisine. Signature items include cornflake crusted shrimp, buffalo chicken and fish tacos. Calling it a modern taco shop, Mo describes his tacos as Texas-style with Latin influence – combining big flavors with shredded cheese, refried beans and fresh vegetables. Mo believes that big, scalable brands always have standard operating procedures that help build an efficient operation. For Mo, this started with his recipe book and POS system. Challenge Mo had an idea of what he wanted in a point of sale system based on ones he used in other restaurants. He was looking for something that was heavy duty and rugged that could take the punishment in a high volume fast casual restaurant. He also wanted a system that would grow with Crush Taco as it scaled, leveraging technology that would evolve and improve over time. Customer Crush Taco Challenge Select a POS system to support a single location, setting a solid foundation to franchise and grow a national brand. Results Crush Taco chose the HungerRush ® POS system because of its detailed reporting module, and its adaptability to support changing customer trends like online ordering and third-party delivery services. Case Study

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