The POS system had to be easy for the staff to
learn and use. He didn't want anything to slow
down Crush Taco's ordering process or impact
the customer experience. A reporting fanatic, Mo
demanded a system that could provide detailed
analysis of the sales, labor and product mix his
restaurant was producing. He also wanted a system
that could embrace changing customer trends such
as the movement of online ordering and third-party
delivery services.
Mo had not heard of HungerRush when he began
the search for a POS, but luckily his business
partner had. Aer receiving a demo of the system
and performing their own research, they were
immediately convinced.
The Results
For Crush Taco, generating detailed reports from
the HungerRush POS system was a must-have. Mo
and his staff receive daily and monthly sales reports
and labor reports. That information is transferred
into the QuickBooks accounting system, where a
rolling Profit and Loss (P&L) report is kept for the
year. Believing that nothing happens by accident,
Crush Taco demands clarity on sales information
and uses this in their strategic planning.
According to Mo, "It's not good enough to just think
you are busier this year than you were last year. I
want to know things like how many shrimp tacos
we sold in the past three months and the inventory
purchased to fulfill those orders. Once I know that,
Case Study
I can dial in my shrimp costs and run a more
profitable business. The HungerRush reporting
system allows us to do that."
To keep up with a growing industry trend, Crush
Taco has expanded into online ordering and
third-party delivery services. With help from
HungerRush, the restaurant built an online
ordering platform as part of Crush's website
along with a custom, branded mobile ordering
app for iOS and Android mobile devices. Crush
Taco customers can be sure that their personal
information is secure, and that orders placed are
ready for pick up at the customer's leisure. Mo
says,
"Once we introduced online ordering, we
saw an immediate increase in sales. Now
busy parents getting off work can place
an order, run into Crush Taco, and be
out the door with a secure transaction
in less than a minute. We have the food
ready for them sitting on the counter."
Online orders also provide Crush Taco with a
buffer in food preparation. It's common for a
customer to place an order at 10 am for an
11:30 am pickup. Mo loves the fact that he has
more than an hour to prepare and the customer
loves not having to wait for their order. A year
aer launching their integrated online ordering
solution with the point of sale, Crush Taco
introduced third-party delivery services and saw
another boost in sales. Online ordering either for
carry out or delivery accounts for 40% of sales
and continues to grow.
hungerrush.com
