Crush Taco is Growing and
Streamlining Operations with the
Proper POS Tools
When Mo Assi opened Crush Taco in 2016, he did
it with vision and purpose. Aer
sharpening his
culinary skills at various highend steakhouses across
the Dallas, TX area, plus serving stints in regional
steakhouses across the US, Mo was ready to step out
on his own. Aer 15 years, Mo was ready to build his
own brand with eyes on national expansion.
Crush Taco is a fast casual concept based on
contemporary cuisine. Signature items include
cornflake crusted shrimp, buffalo chicken and fish
tacos. Calling it a modern taco shop, Mo describes his
tacos as Texas-style with Latin influence – combining
big flavors with shredded cheese, refried beans and
fresh vegetables. Mo believes that big, scalable
brands always have standard operating procedures
that help build an efficient operation. For Mo, this
started with his recipe book and POS system.
Challenge
Mo had an idea of what he wanted in a point of sale
system based on ones he used in other restaurants.
He was looking for something that was heavy duty
and rugged that could take the punishment in a high
volume fast casual restaurant. He also wanted a
system that would grow with Crush Taco as it scaled,
leveraging technology that would evolve and improve
over time.
Customer
Crush Taco
Challenge
Select a POS system to support a single
location, setting a solid foundation to
franchise and grow a national brand.
Results
Crush Taco chose the HungerRush
®
POS system because of its detailed
reporting module, and its adaptability
to support changing customer trends
like online ordering and third-party
delivery services.
Case Study
hungerrush.com
