Issue link: https://insights.hungerrush.com/i/1413554
hungerrush.com hungerrush.com Eliminating third-party delivery services boost profits, strengthens loyal customer base JB Alberto's, on Chicago's north side has been serving customers in the Roger's Park community and nearby Loyola University area for over 50 years. Owner Tony Troiano began working in the family-owned business at the age of 16, around the time his father purchased JBs Pizzeria and combined it with Alberto's Restaurant to form JB Alberto's. Since the beginning, JB Alberto's has offered carry out and delivery services only. In the densely populated area of Chicago, this business model has worked well and produced a profitable restaurant. Always looking to gain an advantage using technology, Tony began researching modern point-of- sale (POS) systems in mid 2000s. Combing through over 20 POS vendors at the International Pizza Expo, Tony narrowed his decision to two: HungerRush and Speedline. For Tony, reliable and competent customer support was key, which HungerRush was promising. A test call to HungerRush's customer support line on Christmas Day did the trick, as a live person answered immediately. As a restaurant focused solely on delivery and carry out, JB Alberto's was quick to get on board when third party delivery services became popular. Beginning with GrubHub, Tony added third party services to help expand the business and grow his customer base. Challenge By 2019, JB Alberto's was using five different third party delivery services. This was providing good customer reach for the restaurant but was becoming increasingly difficult to manage. Orders placed through third-party services were also taking a toll on profit margins through add-on commissions and fees which seemed to escalate at every contract renewal. "Even though I negotiated hard with the third-party Customer JB Alberto's Challenge Improve restaurant profitability and better manage the customer experience from ordering to delivery Solution Eliminate dependence on third-party delivery services by implementing HungerRush Restaurant Management System (RMS) with online ordering Case Study